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Role Description
Role Title: SAS Marketing Analyst (Relationship Marketing)
Overview of Position:
The SAS Marketing Analyst is responsible for day-to-day management and production of CM2’s analytical deliverables on marketing/analysis projects.
The primary activities of the Analyst include:
 Analyzing and interpreting data to derive marketing insights and business recommendations (using SAS and Tableau)
 Designing and developing standard reporting solutions, and business processes to support marketing automation
 Contributing to the development of marketing plans, from an analytical perspective
 Designing and delivering CM2’s technical solutions for direct-to-consumer marketing campaigns
Key Activities:
 Analyze data using SAS (post campaign analysis, campaign pre-planning, or ad hoc analysis unrelated to marketing campaigns)
 Summarize marketing campaign results and key learnings in presentation quality (Powerpoint); present insights and recommendations to clients
 Contribute to the development of direct-to-consumer marketing plans, based on a thorough understanding of the data, and back-end analysis techniques
 Design marketing programs to be measurable: work with the marketing team to define measurable marketing objectives, establish metrics of success, create experimental designs; contribute to marketing strategy development from an analytical perspective.
 Translate marketing/business requirements into business rule definitions, technical requirements and business process documentation for execution of the campaign and measurement
 Coordinate the activities of programmer analysts for the procurement of data extracts
 Define requirements and design standard reports, for automation in Tableau, SAS, or SQL Server
 Develop business processes and documentation for automation of marketing activities.
 Manage expectations and juggle multiple complex projects simultaneously
Minimum Education and Work Experience:
 2-5 years experience with marketing analysis and business requirements definition in a marketing environment. Proficiency with SAS is essential.
 Undergraduate degree in a quantitative discipline (e.g; applied mathematics, research or statistics) with a business/marketing option
 Applied experience with database marketing analysis techniques, data mining, modeling, and the principles of database marketing (e.g; experimental design, test vs. control analysis, sampling methodologies)
 Applied experience with data analysis, reporting, and interpretation of results
 Experience delivering technical projects and coordinating technical project teams; preparing technical and business process documentation with respect to marketing databases and marketing campaigns
 Experience in the following areas is a plus: consulting, direct marketing, business analysis in a technical environment, fulfillment processes used for direct mail, email and call centers, relational database tools and technologies (e.g.; SQL, Oracle),更多精彩文章及讨论，请光临枫下论坛 rolia.net